The cost of Google Ads varies depending on several factors, such as the competitiveness of keywords, the quality of ads and landing pages, and the budget set by the advertiser. Advertisers have control over their budget and can set a daily budget and bid amount for each keyword, adgroup or campaign.

In the last year alone, our team has overseen the management of PPC advertising spend exceeding $14 million for our partners. With a combined experience of 42 years within our in-house team, we have witnessed firsthand the platform's evolution over the past decade. Our well-defined systems and processes leave no room for oversight. From essential monthly efficiency tasks like refining negative keywords, enhancing RSA ad strength, and adjusting bids, to our unwavering commitment to driving growth by dedicating time to explore new strategies – we are genuinely obsessed with fostering sustained and continuous expansion.

Making the right channel selection for testing is a critical decision that can have a significant impact on your profitability. It is advisable to begin with high-intent channels like search and shopping, before exploring other channels within Google's platform. Google Search is typically the channel with the least resistance and the highest conversion rates. For ecommerce businesses, launching standard shopping or Performance Max campaigns is recommended to secure placement in shopping listings. These channels use pull marketing, targeting individuals actively searching for your specific service or product. Push marketing channels, such as YouTube, Display, and Discovery, are often used for retargeting purposes and performance-focused objectives. If not utilised as retargeting channels, similar to Paid Social advertising, these channels deliver ads to users who may not be actively searching for your service or product, resulting in lower conversion rates compared to search and shopping. Selecting the appropriate channel depends on your specific goals and Google Ads budget.