Digital Strategy
Leading digital strategy utilising expert measurement, omni-channel execution and creative tactics for sustained success.
Producing real business outcomes
farsiight is the Performance Marketing & Creative Agency that produces real business outcomes. Our team is obsessed with helping brands increase their revenue and profit to continue growing their positive impact.
Adrift
Size-inclusive female fashion brand, Adrift, grows revenue by 45% year on year (2021 vs. 2022) & achieves a 14.8 blended ROI across paid media.
Cycology
Cycling brand, Cycology Clothing, successfully navigated a challenging economic downturn and grows revenue by ~8.2% YoY by focusing on new customer acquisition & expanding into global markets.
Nakie
Direct-to-consumer outdoor brand, Nakie, tripled their best Black Friday and Cyber Monday in 2022.
Our Approach
Strategy before tactics, period. Bolting down an airtight digital strategy is essential to achieving sustained success from your performance campaigns.
Channel Partners
farsiight has built an ironclad partnership with the leading advertising platforms and technology providers. These partnerships provide our agency with top tier level of support, access to Beta features and ongoing training and development for our team.
Trademutt Case Study
“Their ability to marry up the two very different worlds of Social and Search in a seamless way - which gives us as a client total confidence that they will hit the mark in both areas, whilst maintaining creative consistency - something which is hard to find in today's agency landscape.”
Mike Watkins
Marketing Director, Trademutt
%
Month on Month Revenue Growth
Blended ROI from paid media channels
%
Monthly Sales Revenue Generated from New Channels
Frequently Asked Questions
The purpose of digital strategy is to use digital technologies, tools, and advertising platforms to achieve business objectives. It involves defining the vision, goals, and tactics needed to create a digital presence, engage with customers, and most importantly, drive revenue growth.
A good digital strategy is one that aligns with business goals and objectives, takes into account the needs and preferences of the target audience, and leverages the digital technologies and tools that drive the best performance. It should also be data-driven and adaptable, with regular assessments and adjustments made based on performance metrics against key performance indicators and feedback.
To align your digital strategy with your overall business goals, start by defining your business objectives and key performance indicators. Then, identify the digital channels and technologies that will best support these goals, and create a plan to integrate them into your overall business strategy. Regularly assess the performance of your digital strategy and make optimisations as needed once you’ve reached statistical significance.
Incorporating customer feedback is an essential part of digital strategy. Start by listening to your customers and understanding their needs and preferences. Use feedback tools such as post-purchase surveys, reviews, and social media to gather customer insights, and use these insights to inform your digital strategy. This should be an evergreen part of your digital strategy, it’s not set and forget.
You need to establish key performance indicators (KPIs) that align with your business objectives. Some common KPIs for digital strategy include: - Website traffic, pages/session - Leads, marketing qualified leads, sales qualified leads - Deals closed, purchasers, revenue, return-on-ad-spend (ROAS), marketing efficiency ratio (MER). Regularly track and analyse these metrics to identify areas of success and areas for improvement, and adjust your KPIs regularly to ensure they meet your business objectives.
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Our Services
We believe those that claim to do everything do nothing exceptional. (*Cough* full service agencies). farsiight is a specialist performance marketing and creative house and we’re damn proud of it. Check out our specialist services below.
Performance Creative
Performance Creative
We fuse data, creativity and behavioural psychology into ad creatives that separate brands from the crowd and scale ad accounts.
Paid Social Advertising
Paid Social Advertising
We rank among the top percentile of agencies in Australia in terms of advertising spend across major social media platforms.
PPC Marketing
PPC Marketing
Our winning PPC Marketing strategies have been acquired through spending over $100m on the leading pay-per-click ad platforms.
Creative Strategy
Creative Strategy
A creative strategy that starts with a hypothesis informed by data is the key to designing ad creatives that produce tremendous results.
Digital Strategy
Digital Strategy
Strategy before tactics, period. Bolting down an airtight digital strategy is essential to achieving sustained success from your performance campaigns.