How We Achieved a 55% Increase in Revenue for an Underwear Subscription Brand

When Knobby signed up for our PPC Services, we were thrilled to help take their Google Ads account to new heights. Our first step was conducting a comprehensive audit, examining every aspect of their campaigns to identify opportunities for improvement. With a thorough analysis of their campaigns, targeting, and optimisation strategies, we identified numerous areas for improvement that would maximise their return on investment. From creating a proper funnel strategy to refining their keyword selection and implementing best practices like call-to-actions and bid adjustments, we had over 30+ suggestions to take their account to the next level. Despite Knobby’s Google Ads already delivering six figures in revenue and driving a significant portion of their customer acquisition, Knobby's account had a lot of untapped potential. Our PPC specialists were eager to get started with opportunities like fixing ad split-tests that were not set up correctly, introducing urgency language and promotion extensions, refining their keyword strategy and introducing new high intent keywords with better potential.

But, we didn't stop there - we also delivered a powerful YouTube strategy for Knobby that tested the waters with both TOF brand awareness ads and MOF remarketing ads. As a highly visual platform, YouTube was the perfect place for us to showcase Knobby's unique products through dynamic video content. To maximise our impact, we tested a range of ad formats, including skippable in-stream ads, non-skippable in-stream ads, bumper ads, and discovery ads. With our extensive testing and fine-tuning, we were able to optimise our approach and deliver powerful results that drove engagement and boosted Knobby's brand recognition. To further optimise Knobby's Google Ads performance, we also conducted a thorough audit of their Shopping feeds. By streamlining their product data and implementing best practices for feed management, we were able to improve their product data quality, enhance their visibility, and drive more high-intent traffic to their site. Later, we also launched a new Performance Max campaign, leveraging the power of machine learning to deliver highly relevant, highly personalised ads to Knobby's target audience across a range of different channels.